When choosing a decoration method for your promotional product you want the freedom of choice. Your imprint may require anything from a simple clean, crisp single spot color to a high-fidelity, full spectrum digital color treatment. It may even call for something special, like laser engraving, debossing, a complete wraparound or even a fully sublimated imprint. With this range of options your creative freedom is totally unlocked, restricted only by your imagination.
But making an impression with your promotional product is all about your intent. What’s your brand’s voice? What are you trying to say about yourself with your promotional product? How does it fit your overall brand or campaign narrative?
It can be a lot to consider, so here are some simple guidelines to finding the perfect product/imprint match for your brand.
My brand is bigger than life – we make a big impression on all those who experience it.
Suggested approach: full color, large format imprint for maximum visual impact
Full dye-sublimated table covers; short of a highway billboard there's no bigger, louder impression you can make!
Speaking of loud, how about a fully custom wrapped branding experience, like these incredible speakers? If you want to shout your brand from the rooftop, this is the way to do it.
Other options to consider:
My brand is elegant – people know we’re best-in-class as soon as they see our logo
Suggested approach: the timeless, classic appeal of engraving
My brand is warm and friendly – we make a personal connection with all our fans
Suggested approach: use personalization to put their name next to your brand
Remember that products with 1 piece minimums can also be considered as a means to personalization, as each one can have its own artwork design. Perfect for those small group personalized projects.
Options to consider:
My brand is highly unique – there is no one quite like us
Suggested: a highly customized branding experience
My brand is no nonsense – we like to make maximum impact for our marketing dollar.
Suggested: high visual impact on a budget, 1 color imprint on a product with a high visibility color
Consider co-branding with these attention grabbing colors: