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The Votes Are In, Promo Wins: How To Take Advantage Of The Campaign Season

The Votes Are In, Promo Wins: How To Take Advantage Of The Campaign Season

Political campaigns are high-stakes contests that demand effective communication strategies. Among the myriad tools and tactics at a campaign's disposal, promotional products stand out for their ability to create a tangible connection between candidates and voters. These items are not just souvenirs; they are a critical part of the messaging and branding of a political campaign. Here’s why promotional products are so effective, including non-partisan examples of when, how, and where they can be used.

Tangible Engagement

Promotional products bring a physical element to what is often an abstract exchange between political candidates and the public. When someone receives a free promotional item, it creates a sense of goodwill and engagement. For instance, during presidential campaigns, items like penslapel pins and various wearables allow supporters to feel a personal connection to a candidate. This tangible form of support can also act as a conversation starter, spreading the candidate’s message organically through community interactions.

Wide Reach at Low Cost

Political campaigns need to manage budgets carefully, making cost-effective strategies crucial. Promotional products offer a significant return on investment because they can reach a large number of people at a relatively low cost per impression. For example, a campaign might order thousands of stickers for a fraction of the cost of a single television ad, yet these items will be seen by countless individuals as they are worn and used in public spaces. Table covers also make for impressive ROI, acting essentially as mobile billboards that are re-deployable across many locations and event types.

Enhanced Recall

The physical presence of an item in a voter’s daily life helps reinforce the campaign’s message every time the item is used or seen. A study by the Advertising Specialty Institute found that 85% of people remembered the advertiser who gave them a promotional product. In the context of a political campaign, having a candidate’s name or slogan on everyday items can significantly enhance name recall, which is crucial for ballot success.

Strategic Use in Various Settings


At fundraisers, promotional products can be used both as thank-you gifts and as a means of incentivizing higher donations. Custom, higher-quality items like engraved pens or colorfully decorated drinkware items can be exclusive to different levels of donation, creating a sense of exclusivity and value.

Rallies and Public Events

During rallies, handing out items like beverage insulatorsbanners, and signage can visually unify a group of supporters, making the event feel more cohesive and energized. These items then go home with attendees, spreading the campaign’s message to a wider audience.

Door-to-Door Campaigning

When campaigners go door-to-door, leaving behind a promotional product can make the interaction more memorable. Something useful like a magnet with contact information or a calendar with key campaign dates can be particularly effective.

Polling Day

On polling day, visibility is key. Handing out small items like stickers or badges near polling stations (while adhering to legal distance requirements) can serve as a last-minute reminder and encourage voter turnout.

Non-Partisan Impact

The effectiveness of promotional products transcends party lines and has been utilized by all types of political movements around the world. Whether it's a local school board election or a national presidential campaign, the strategic use of promotional products can play a pivotal role in shaping outcomes.

Promotional products are more than just merchandise; they are a versatile and powerful tool in the arsenal of political campaigns. They build and maintain engagement, increase visibility, enhance message recall, and provide strategic advantages in various campaign activities. As political strategies evolve with new technologies and media, the basic human connection facilitated by a simple, tangible item remains irreplaceably effective.

How We're Making Election Promo Easier

Gathered a collection of products together that have a proven track record in election-type events, ranging from local municipal to nationwide events.  You can find them all here: hpgbrands.com/themes/election/

In addition to that, we've added a unique election-promo icon on the product card thumbnails, so that you can identify product candidates within the context of any search on the website.

Finally, you can find the Election option under the Popular Categories filter in the left bar of the website. This also works within the context of any search you conduct on the website.

Want To Be A Contributor?

We encourage you to add your product selections to the Election Promo campaign - we'd love to share your experiences with everyone.  So please feel free to submit your product suggestions (along with any anecdotes) using the website feedback tool