PPAI has named the winners of its 2025 PPAI Pyramid Awards, with 53 member companies taking home 83 awards. The annual awards honor creative excellence in the promotional products industry and recognize dependable suppliers, outstanding promotions, creative campaigns and exceptional craftsmanship by Association members. HPG is proud to have received 3 more Pyramid awards to add to our trophy case.
First presented in 1958, the PPAI Pyramid Award represents the pinnacle of achievement and honors the long-standing, collaborative partnerships between the PPAI family of members that differentiate strategic promotional marketing from the buying and selling of products. The PPAI Pyramid Award has stood the test of time and continues to advance the awareness and prestige of the industry’s talented companies and individuals. The award recognizes promotional products businesses and helps shine the spotlight on the collaborative business model unique to the industry.
Our 3 2025 HPG Pyramid Awards are as follows:
Gold Pyramid: Marketing Programs – Branding Program - Debco Rebrand
HPG subsidiary and PPPC’s 2024 Canadian Supplier of the Year, Debco has revealed a comprehensive rebrand, signifying a new era in its 41-year history. HPG welcomes a transformed Debco that will lean into its Canadian pride. The new logo design is complete with Debco's own unique maple leaf design while the color palette and design elements focus in on Canadian art, pop culture, landscape, and values. This is the 7th brand development project undertaken by HPG’s Marketing Team having previously refreshed the look and feel of subsidiaries such as Hub, Mixie (formerly Webb), BCG Creations, and the parent company. Learn more about the design process and see how the new branding will be incorporated into all mediums by clicking and flipping through the link below.
CLICK HERE to view Debco Rebrand-BrandGuidelines
Silver Pyramid: Marketing Programs – Digital Self-Promotion Program - PPAI EXPO Live Stream
HPG went live from inside our PPAI EXPO booth in 2024. Customers across North America could sign-up and tune in for our booth livestream ensuring they wouldn’t miss a thing if they couldn't attend or visit us at EXPO. Whether they were chilling at home or navigating the bustling show floor, our exclusive best-of-the-best highlight tour of the sensational 2024 booth was an experience distributors couldn’t afford to miss. With a packed schedule full of entertainment, new product features, interviews, and industry-leading guest speakers, customers felt like part of the tradeshow from wherever they were viewing.
CLICK HERE to watch a collection of the livestream videos
Silver Pyramid: Marketing Programs – Self-Promotion Program - SugarSpot "Brandyland"
Brandyland brings the magic of a nostalgic board game into the world of marketing self-promotion. Used to highlight SugarSpot as HPG’s candy supplier Brandyland was a memorable campaign that customers couldn’t stop talking about. Targeting our top customers Brandyland brought a sense of childish wonder and excitement to those who received their game board boxes. Our SugarSpot candy was featured as part of the play being used as pons in the game while the playing board helped call out some key features of the brand. Innovative experiences when used as part of self-promotion ensure the viewers, or in the case players, will remember your brand for years to come. Brandyland did just that!
Watch the Brandyland promotion video below.
To view all winners listed in alphabetical order CLICK HERE. Read more about them in upcoming issues of PPAI Magazine, beginning with the 2025 PPAI Pyramid Awards in Client Programs in the March issue.