Hub Branding Guidelines

BRANDING GUIDELINES
REBRAND 2019

Hub Pen is one of the best known brand names in the promo industry. Started in 1954 in Boston by Frank and Rita Fleming selling pens door to door, they could hardly have imagined their company would be responsible for shipping 100 million pens a year.

Hub today stands by the same core principles personal service and quality product it stood by over 65 years ago.

Now it is time to reintroduce Hub to the modern world, to keep Hub relevant and to make the brand itself a value-add to our customers

PEOPLE

Exceptional customer service with a personal approach

QUALITY

Industry-leading product quality control

BOSTON-CENTRIC

Named after Boston, still shipping from Boston

Our new logo is eye-catching, modern, and takes full advantage

of our product’s implied motion of handwriting. Optical kerning

gives clear legibility to “Hub” while the standalone “H” also

provides versatility. A lightweight font and delineated placement in

relation to other content makes the logo instantly recognizable

Old

New

The logo should not be altered, modified, separated, or recreated in any way. All logos are EPS (vector) or PNG files with transparent backgrounds. We’ve supplied you with several color options within each link. You do not need to open either file formats in order to use them. Simply place or import the file into your document as you would with any image file.

Download a zip file of EPS logos
Download a zip file of PNG logos
Download a zip file of animated GIF logos

ENJOY WRITING

Our product is the connection from human thought to communication. By using cursive animation we reinforce our products value and relevance in a stylish and modern way

From signing checks to doodling, pens play many roles in everyone’s life. Pens serve as both a utility and vehicle for creative expression.

Our rebrand design system had to address functionality, applications across various formats and creativity. Personality, practicality, affordability and portability.