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Customer awareness and demand for sustainable promotional products is growing and increasingly sophisticated. There is a lot to understand, distill, and then communicate to clients. The first challenge is to be accurate but so is ensuring the language we use is easy to follow as well as engaging - we are selling after all. 

 

To help make this easy for distributors, HPG has developed "Goods2Know" a new product category on the HPG website listing which products can be considered "Eco" in one way or another. Each subcategory is very specific and each product page will have a "Goods2Know" tab that includes both an engaging way to discuss the sustainability feature along with the specific details.


Examples of Goods2Know products:


HPG will be rolling out more content and more tools in 2024 to make it easier to talk about sustainable products. Subscribe to our newsletter to stay up to date with HPG's sustainability journey.