HPG Takes on PPAI 2020
Last month, over 50 members of the HPG team, representing each of our brands attended the 2020 PPAI Expo in Vegas, the biggest promotional products trade show in the industry.
Our theme this year was “Expect the Unexpected,” and we embodied that with our booth layout, iconic artwork and decor, integration of unique new products, and the launch of our newest brand “Batch & Bodega.”
Each of the HPG brands: Hub, Beacon, Best, Debco, BCG Creations, Origaudio, Handstands, HPG Premium Brands, and Batch & Bodega had their own separate booth adjacent to one another. The booths were conjoined by 3 centralized meeting rooms where customers could discuss their needs across all of our products.
HPG’s Creative Director, Casey Ouye, described the HPG booth theme as, “fun, bright, and poppy with the purpose to turn heads and ask questions.” Each section paired unexpected images and themes with promo products from each of our brands conveying a consistent atmosphere. While our layout was functional, the decor was populated by unique artwork from artist Paul Fuentes for a fun, unforgettable environment.
“We had hoped that this year’s innovative design would optimize our customers’ access to all nine HPG brands, and based on visitors’ reactions, mission accomplished” – HPG SVP of Marketing and Innovation, Jason Lucash. The massive scale of the booth and its open layout accommodated the heavy foot traffic, and the integrated approach allowed visitors to seamlessly flow from one brand to the next.
Peruse the following images for a taste of the HPG PPAI 2020 experience.
We strive to create a stimulating and productive trade show experience for all visitors, which will continue to develop and foster authentic relationships. A huge thanks to everyone that stopped by our booth at PPAI 2020 and we are already gearing up for 2021.