HPG Promotes Two Top Executives, Hires COO

Jason Lucash

HPG, Braintree, Mass., announced the promotion of Jason Lucash to chief development officer, the promotion of Trina Bicknell to chief revenue officer, and the onboarding of Antonio “Tony” Gaston as HPG’s chief operating officer.

Prior to serving as HPG’s senior vice president of marketing and innovation sine 2018, Lucash originated Origaudio, where he was named “Entrepreneur of the Year” by Entrepreneur Magazine, appeared on the Inc. 500 list five times, and had his product named among Time Magazine’s 50 Best Innovations of the Year. In his role as chief development officer, Lucas will be responsible for developing and executing growth plans for HPG, along with merger and acquisition activity, innovation and partnership development.

Trina Bicknell
Trina Bicknell

Bicknell joined HPG in 2016, and has served as HPG’s senior vice president of sales since 2018. She came to the supplier with more than 20 years of sales leadership experience, developing and coaching sales teams to double-digit CAGR growth rates. In 2019, Bicknell was nominated by her team and selected as one of the best bosses in the promo industry by PPB magazine. She began her career in the technology industry, leading her sales divisions to record-breaking growth, and more recently built a highly successful B2B sales team that worked with large pet specialty and independent retailers.

“Jason and Trina have established themselves as leaders not only at HPG, but for the North American promotional products industry in general,” HPG CEO Chris Anderson said. “Whether it be Jason’s consistent track record of creating market-disrupting businesses, such as 2020’s hugely successful launch of HPG’s fresh take on liftable treats with Batch & Bodega; or Trina’s proven ability to seamlessly integrate HPG’s sales activities across multiple brands, subsidiaries and even new acquisitions, both have distinguished themselves as as key drivers of HPG’s growth.”

Tony Gaston
Tony Gaston

Gaston has 20 years of experience in roles of increasing responsibility in engineering, operational excellence, supply chain and operations management with leading Fortune 500 companies. His experience includes full responsibility over global operations for business with revenue ranging from Europe, North America and Brazil. Gaston will oversee all of HPG’s operations, including its eight North America manufacturing locations.

“I am thrilled to add an operational leader with the skills and experience set that Tony brings to HPG,” Anderson said. “Tony’s extensive background in manufacturing and multi-location integration, combined with his customer-centric focus and partnership approach, makes him the perfect fit.”

About HPG

Founded in 2017, HPG is a Top 10 supplier in the Promotional Products industry with over 10,000 SKU’s from 10 leading specialist brands. HPG is the premier destination for award-winning customer service, innovative hard goods, and outstanding sales tools.  HPG’s distribution capabilities are unmatched, producing and shipping from nine facilities spanning North America. HPG’s brands include some of the best-known names in the industry, including: Hub, Beacon, Best, Debco, BCG Creations, Origaudio, Handstands, HPG Premium Brands, Batch & Bodega, and Webb Company.

For more information about HPG, visit hpgbrands.com