HPG Partners With Fracture, Establishes ‘Exclusives’ Line

Supplier HPG, based in Braintree, Massachusetts, has announced an exclusive partnership with direct-to-consumer brand Fracture to bring its products to the promotional products market. HPG says that the announcement is the first in a series of exclusive retail brand partnerships it will unveil in 2021 under its new “HPG Exclusive” brand. HPG operates in the promotional products industry through supplier brands, including Hub, Beacon Promotions, BEST Promotions USA, Debco, BCG, Origaudio, HandStands, HPG Exclusive, Batch & Bodega and Webb Company.

Fracture offers a unique method of direct‐to‐glass printing in which each glass print is hand‐crafted in Fracture’s Alachua, Florida, facility and ships securely in proprietary packaging with mounting or display hardware included. Seeing Fracture prints as perfect for a variety of applications such as awards, corporate gifts, office décor and more, HPG will initially offer five of Fracture’s most popular styles, available at a one‐piece minimum with 48‐hour production times. Sales of Fracture prints will be led by HPG’s Specialty team, headed by Nick Lateur, and customer service will be managed by the HPG Exclusive Team out of the Braintree facility.

“At HPG, our focus is on pushing the boundaries of innovation through our products and partnerships, and Fracture is an ideal brand to help us accomplish that goal,” says Jason Lucash, HPG’s chief development officer. “We see Fracture being ideal as an individual gift, a great way to brand a space and a modern antidote to a traditional award plaque. It’s hard to describe how brilliant and unique Fracture prints really are until you get them in your hands—or on your wall. The craftsmanship is absolutely incredible, and we can’t wait to get Fracture out into our market. With so many of us still working from home, we see Fracture as a great way to offer personalized gifts that pull double duty as home and office decor.”

Abhi Lokesh, CEO of Fracture, adds, “We couldn’t be more excited to take this next step with HPG. Our shared values rooted in delivering the highest quality products while minimizing environmental impact make HPG the ideal partner as we enter the promotional channel.”

About Fracture

We created Fracture to help you share your stories and savor your memories. It all started In Africa. Swaziland, to be exact. We were doing non-profit humanitarian work and would discuss their passions in their downtime – things like photography, entrepreneurship, and travel. We started thinking about what was wrong with the photo printing experiences we’d personally had and realized there was one common element: the frame. We thought, “what if we just… got rid of it?” And so, Fracture was born. We also realized that home photo printing options were either high quality and expensive or cheap and flimsy. This represented an amazing opportunity to create an affordable, beautiful, and sustainable product that allows anyone to print photos on simple pieces of glass and easily hang them in their living spaces. We came home, spent a handful of years figuring out roughly one million complicated things, and here we are. Fracture’s workshop and offices are based in Alachua Florida, printing thousands of your photos every week and shipping them around the world. But the best thing? The knowledge that we’re working every day to help our customers create joy in their living spaces, share precious memories, and curate their unique experiences.

For more information about HPG, visit hpgbrands.com/fracture

About HPG

Founded in 2017, HPG is a Top 10 supplier in the Promotional Products industry with over 10,000 SKU’s from 10 leading specialist brands. HPG is the premier destination for award-winning customer service, innovative hard goods, and outstanding sales tools.  HPG’s distribution capabilities are unmatched, producing and shipping from nine facilities spanning North America. HPG’s brands include some of the best-known names in the industry, including: Hub, Beacon, Best, Debco, BCG Creations, Origaudio, Handstands, HPG Premium Brands, Batch & Bodega, and Webb Company.

For more information about HPG, visit hpgbrands.com